Thursday, August 4, 2011

QR Nation

OK, so who knows what a QR code is?  Those of you involved in Social Media do, but what about the rest of the general public.  People recognize them, but don't know what they are.  They are Quick Response codes,or the funny looking  square  bar codes that are popping up all over the place.

You can find them in all areas of our life:

Magazines
Supermarket packaging
online
promotional items

even in our Dental office.

We borrowed the idea from Dr Jason Lipscomb, of Social Media Dentists, and have a QR sign in each of our operatories that will link your smart phone/device directly to our Facebook page, so that more of our patients can be 'likes', and participate in what we are doing. 




While many people in our rural area don't have smart phones and question what the black and white squares are for (this I expected), I was surprised by the number of QR  symbols I saw at Comic Con and how few people seemed to know what to do with the information.

They were everywhere.  I found them on walls, banners, posters, even on a coaster in a restaurant.





They were used to get free goods, tickets for events, links to movie trailers, even a QR code scavenger hunt to win prizes.
Just this morning in my office I showed a patient how to connect to our Facebook page with the QR app on her phone.
It is no longer just good enough to be aware of ones surroundings, but now our surrounding s can take us to even more places than ever before.

Just Sayin'

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