I was recently asked by a prospective patient, why they should come to our office instead of the one they were presently at.
This is a great question. I hope my answer was as great.
Caught a bit off guard but still prepared to try and win over this family, my mind raced through analogies and metaphors. From the perspective of someone outside of dentistry, we are all the same. They can't see the contours of the teeth we've restored, they don't know if my margins are sealed and perfect.
Mostly they are just aware of how we treat them, the item that has the least to do with the clinical aspect of dentistry, but the most important in the mind of our patients.
In the mind of many a hamburger is a hamburger. So what is the difference between McDonald's and Burger King? Perhaps you prefer the flame broiling. So what is the difference from the fast food chain burger and the local diner? Or the local Diner and a Burger at Michael Jordan's Sport Cafe?
The fast food burger is say, $3.00, the diner, $8.00, and Michael Jordan's $18.00. Isn't beef all the same? So what are we paying for? Service, ambiance, the intangibles. Just like the patients perspective it is the thing that is furthest from the kitchen (clinical arena), that we notice and upon which we judge our experiences .
Hopefully in life we get what we pay for.
Just Sayin'
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